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The morning habit. Strong British tea.

The morning habit. Strong British tea.

Foursquare Picks Up Where Daily Deals Sites Fall Off

I think in the space of opportunity, Foursquare has a very big edge in being a consumer’s weapon of choice in finding daily deals. It can’t be that daily deals find success in being just the offer. The shopping process is exactly that, a process. That requires an app that has a base, and an operation. At the end of the day, daily deals are just coupons. Nobody is loyal to coupons. They are loyal to their own behavior.  

I would feel happy if all I did was travel.

I would feel happy if all I did was travel.

San Francisco at night

San Francisco at night

From my article, The Marketer is Dead, And We Have Killed Him:
This information leads to two assumptions, and I think they are wrong. But they are two assumptions anyone in marketing leans on to do their job.
The First Assumption – Marketing Is About Communicating a Unique Value Proposition (UVP)
The Second Assumption – The Web Tools We Use To Convey UVPs in Social Media Are One-Way Channels That Communicate That UVP

From my article, The Marketer is Dead, And We Have Killed Him:

This information leads to two assumptions, and I think they are wrong. But they are two assumptions anyone in marketing leans on to do their job.

The First Assumption – Marketing Is About Communicating a Unique Value Proposition (UVP)

The Second Assumption – The Web Tools We Use To Convey UVPs in Social Media Are One-Way Channels That Communicate That UVP

Our tiny shadow races on the surface of the Bay

Our tiny shadow races on the surface of the Bay

A foggy night at home to read and strategize

A foggy night at home to read and strategize

Love when the for races over the house at 200-300 feet. Sutro tower in distance

Love when the for races over the house at 200-300 feet. Sutro tower in distance