Social Media Gnostic

All Things Tech & Social: Throwing Money At Marketing Won't Solve Zynga's Problem

allthingstechandsocial:

Edge Magazine is reporting Zynga spent $120 million on marketing in 2011, predominantly for recruiting new users. In that time they only acquired 400,000 new monthly users, which basically means they spent $300 on each new customer. Since new customers stick around for 12 to 15 months and spend…